We make family games...

Games should be clean, friendly to children as to adults. No controversial, taboo, or offensive material.

A game needs to be inviting and welcoming. You should want to play a game. If a game is a chore to setup, learn, or play it has failed.

Games should be a reason to gather together, to spend real quality time together, and to build up the relationships that are important to us.

Games shouldn't be mindless, they should highlight a particular skill or way of thinking and then reward you for mastering it.